The story is told from the first person POV perspective. It is edited to an upbeat song with quick cuts and a fun tempo. The montage allows us to incorporate an number of fun things someone might be thankful for in the course of their day.
THE WHAT VS. WHO
The idea is to focus on the people in our life who we are thankful for, but we may forget to acknowledge it. In the opening moments our character is more focused on the "what," taking photos with her phone of the things she is thankful for. We will use shallow depth of field, allowing the background to have a soft focus, with sharp focus on the phone - pinpointing her focus.
When she puts her phone away and begins to focus on the "who" the lens has a deep depth of field, allowing everything to fall in to focus, opening her POV to all the wonderful people in her life.
SHALLOW DEPTH OF FIELD (FOREGROUND IN FOCUS)
DEEP DEPTH OF FIELD (EVERYTHING IN FOCUS)
We will highlight the transition from our character sharing the what on her phone to the who in real life using animation.
When she takes photos of the the things she is thankful for, we see "likes", "hearts" and other digital "emoji" style icons.
When she begins interacting with people, rather than things, the phone goes back into her pocket, and we see similar animations when she is thankful for certain people/interactions, but now they exist in the real world - bigger, bolder and more fun.
SIMPLE, CLEAN & FUN ANIMATIONS TO HIGHLIGHT THE MOMENTS OF GRATITUDE
ANIMATION CENTERS ON & AROUND THE PHONE
ANIMATION CENTERS ON & AROUND THE PEOPLE IN REAL LIFE
mock images to convey concept. final style to be approved by client.
Our main character (although unseen- as we're telling the story from her POV) is a young 25-30-year-old professional New Yorker who is outgoing and adventurous. Her friends are similar in age with a range of ethnicities. Other characters include common New York figures - a hot dog vendor, pedestrians in the East Village, taxi cab driver, etc.