FAST COMPANY MAGAZINE
DIRECTED BY TONY CASTLE PRODUCED BY ROXY HUNT WRITTEN & NARRATED BY COLIN WEATHERBY
ANIMATION BY GIGA SHANE CLIENT FAST COMPANY MAGAZINE
ABOUT THE PROJECT
In 1982, before crowdfunding sites like Kickstarter existed, George Lois, an adman in New York City, was already experimenting with consumers' ability to demand that a product make it to the marketplace. The product was MTV. The experiment was a slogan that helped define a generation, "I Want My MTV."