ABOUT THE PROJECT
Director, AK Hottman was brought on by the Boulder-based agency, Sterling Rice Group, to create three spots for Punch Bowl Social's social media outlets. The original concept was simply to show an individual placing a record on a turntable and then through a series of reveals, show the entree now rotating on the turntable.
We had the idea of infusing a little more of a narrative as our characters toss out their old, gnarly sounding record, and settle in to listen to something a little more appealing. We wanted to accentuate each cut with a pop-zoom and an exaggerated sound effect in order to really drive home the fun energy of Punch Bowl Social. Then we slowed down on the key moments.