S'WELL BOTTLE

The bottle will be shot on either a black or white background, Allowing the light to only be reflected on the bottle, creating an infinite space perspective.

LIGHT

USING A VARIETY OF MOVING COLORED LIGHTS WE WILL CAST REFLECTIONS ON THE BOTTLES SHOWCASING HOW THEY MORPH IN DIFFERENT SETtings.


EDITING

The footage will be cut together in a highly stylized and fun montage showcasing each bottle .

CLICK THE IMAGES below TO PLAY THE REFERENCE VIDEOS


TITLE DESIGN

To distinguish each bottle from the other we will use high-res images of nebulas, stars and galaxies, intercut with the bottle/light visuals, with text showcasing the name of each bottle.


TAKING THE CONCEPT FURTHER

The concept outlined above captures the bottle's color finish and how it interacts with light. However, we feel the missing element in showcasing the water bottle... Is water. Our idea is to take the concept above but add a high speed camera to capture extreme slow-motion imagery of light, the bottle and water.