DIRECTED BY AK HOTTMAN AGENCY STERLING-RICE GROUP CLIENT CALIFORNIA ALMONDS
ABOUT THE PROJECT
We worked with our friends at Sterling Rice Group to produce this holiday video for the Almond Board of California.
They wanted a culinary time-lapse piece to showcase all of the ways in which almonds can be used to decorate a gingerbread house. Rather than just simply having a one camera set-up to capture the entire experience in exact chronological order, we decided to use lots of slow, steady camera moves and specific editing techniques in order to give the piece a somewhat narrative structure - building to the final climactic moment when the final pieces are added and the house is complete.