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IT'S AN ALMOND WONDERLAND

BRANDED CONTENT

DIRECTED BY AK HOTTMAN  AGENCY STERLING-RICE GROUP CLIENT CALIFORNIA ALMONDS

 
 

ABOUT THE PROJECT

We worked with our friends at Sterling Rice Group to produce this holiday video for the Almond Board of California.

They wanted a culinary time-lapse piece to showcase all of the ways in which almonds can be used to decorate a gingerbread house. Rather than just simply having a one camera set-up to capture the entire experience in exact chronological order, we decided to use lots of slow, steady camera moves and specific editing techniques in order to give the piece a somewhat narrative structure - building to the final climactic moment when the final pieces are added and the house is complete.

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