The Sony PMW-FS5 has a wide range of shooting options. Just google “FS4 Picture Profiles” and you’ll find yourself sifting through an overwhelming amount of possibilities. As the in-house Cinematographer at BFD Productions, I like to spec out how I want to shoot each project that comes our way. We purchased the FS5 Summer of 2016 and one of my favorite things about that camera is the versatility.
In the 2016 election, James Franco announced his endorsement of Hillary Clinton with a spoof of the Dos Equis "Most Interesting Man" campaign. In partnership with Shlep Labs and James Franco, BFD Productions created a viral campaign trending on YouTube the week leading up to the election. The campaign was launched with Super PACs Priorities USA, WomenVote!, and Schlep Labs, to make a positive case for Clinton’s candidacy during an election focused largely on negative messaging. It was named to the list of “Best Political Ads of the 2016 Election Season” by AdForum.
In partnership with Morgan Spurlock's Warrior Poets and MAKER Studios, BFD has released the 11 part series on Fullscreen! The full season is available now! In Present Tense, Jillian Rose Reed of "Awkward" immerses herself in hot social issues like internet trolling, off-grid living, and gender identity. In the pursuit of insight, she becomes a baby drag queen, witnesses cat yoga, tests out her twerking skills.
Our series for H&M and Refinery 29, "In Motion" won a Clio Award! It took home the Bronze for Best Fashion & Beauty Award in the category of Branded Content Film. Refinery 29 tapped director, Gabriel Gomez and BFD Productions to produce a branded content short series about dance and culture for H&M. The project features Major Lazer dancer, Mela Murder and American Ballet Theater's identical twin brothers Shaakir and Naazir Muhammad.